FARD, Reza Safarinejad; ABDUL HAMID, Abu Bakar; SAADATMAND, Rozita. Some Aspects of Integrated Marketing Communication in Building Brand Equity. Sains Humanika, [S. l.], v. 64, n. 2, 2013. DOI: 10.11113/sh.v64n2.43. Disponível em: https://sainshumanika.utm.my/index.php/sainshumanika/article/view/43. Acesso em: 3 jul. 2024.