Assessment of Supply Chain Strategies and Analysis on the Performance of Companies Deployed Strategy Using Activity Based Approach

Abstract

Supply chain strategy aims to determine the benefit of operation, distribution, services and all activities an organization is using based on its specific strategy. With the high increasing rate of competitiveness in today’s markets, companies must know about their supply chain strategy to survive and win the market versus their competitors. Studies about supply chain strategies mainly focus on each supply chain strategy’s characteristic and the activities deployed by the company may be neglected in this condition. This study aims to determine companies’ supply chain strategy using an activity based approach aligned with its main categories which are lean, agile and leagile. It is critical for any company to know about the activities related to each supply chain strategy and also the level of conformance between the supply chain strategy and deployed activities. A hypothesis test is used to examine the level of conformance between supply chain strategy and deployed activities at the final part of this study