The Use of Importance-performance Analysis (IPA) in Evaluating Web 2.0 Technologies in Malaysian Retail-chain Business
DOI:
https://doi.org/10.11113/sh.v2n3.437Keywords:
Web 2.0 technologies, Importance-Performance Analysis (IPA), retail-chain, actual satisfaction levelAbstract
The focus of this paper is to evaluate the Web 2.0 technologies. In this research, the Importance-Performance Analysis (IPA) grid was used to measure the Web 2.0 technologies from the Malaysian retail-chain businesses perspective. A list of eight different types of Web 2.0 technologies was identified from the related literature reviews. On a five point Likert scale, the survey enables the users to rate the relative importance of the each technology, followed by another technology performance rating. The purpose of the survey is not only measure the actual satisfaction level, but also to highlight important areas for improvements. The IPA, a two-dimensional grid, is broken into four categories: (1) Concentrate Here; (2) Keep Up the Good work; (3) Low Priority; and (4) Possible Overkill, to enable each of the technologies to be plotted into grid. It is a clear and powerful evaluation tool for Malaysian retail-chain businesses to find out what Web 2.0 technologies that are help the businesses and what Web 2.0 technologies that need to be improved, which require action immediately. The results are useful in identifying areas for strategic focus to help develop Malaysian retail-chain business strategy.
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