Effect of Tourism on Demand of Hotel Room Type
DOI:
https://doi.org/10.11113/sh.v2n3.441Keywords:
Revenue management, hotel room demand, hotel room tariffAbstract
Tourism industry is one of the major contributors to national economy. Tourism industry is closely related to the development of the hotel industry. Improvement of subsectors accommodation are often related with the increase of tourists in Malaysia. Revenue Management has become an important tool for hotel management to effectively control customers demand via its optimal room rates suggestions. In a decision support system, effective decision makings require effective inputs. The goal of this paper is to analyze the effect of tourism on demand of hotel room type and its tariff. Tourist behaviour was observed to understand demand of hotel room type because they are contributor to hotel industry. There are two methods use to analyze criteria for choosing hotel that are likert scalling analysis and multi dimensional scalling analysis. However this research will further on forecast hotel room tariff for the future use that can take advantage in predicting hotel revenue.Â
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