A Review on the Antecedents and Precedents of International Students' Satisfaction in Malaysian Public Universities
DOI:
https://doi.org/10.11113/sh.v2n3.442Keywords:
Service quality, behavioral intention, customer satisfaction, and SERVQUAL model, Malaysia Public UniversitiesAbstract
Service quality is a vital feature for all successful higher education institutions, especially to improve the level of satisfaction among the international students in Malaysia due to the higher economic returns from international students. Students are constantly recognize as the prime focus in marketing activities in higher education institutions. However, the approaches of higher education institutions as the service provider varies.The quality of service will retain more foreign students to pursue their study in Malaysia. This paper will identify antecedents and precedents of the international postgraduate students’ satisfaction, i.e., this study will examine the relationship between service quality and behavioral intention which is moderated by students’ satisfaction. The interplay among the three constructs is based on the Resource Based View and Disconfirmation theories as well as the SERVQUAL model.
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