Technological Innovations in Learning: A Focus on MOOC

Authors

  • Beng Soo Ong Craig School of Business, California State University: Fresno, USA
  • Ani Grigoryan Craig School of Business, California State University: Fresno, USA

DOI:

https://doi.org/10.11113/sh.v5n2.634

Keywords:

MOOC, business/economic models, monetizing a site, strategic partnerships, online learning technologies, managing learning interactions, online assessments

Abstract

Technology such as gaming, animations, and interactive problem-solving have been adapted at learning platforms to help explain or illustrate complex concepts, and even make learning fun for the audience.  However, such technologies are deployed in limited number of learning environments due to the lack of financial resources, expertise, change agents, and willingness of educational institutions to move beyond traditional practices.  The Massive Open Online Course (MOOC) phenomenon, started three years ago, could address the above challenges, and create a great technological disruption in education.  With millions in venture capital backing, MOOC providers have the expertise and money to incorporate the latest technologies into e-courses and revolutionize learning.  But the economic model of MOOCs is still evolving.  MOOC organizations such as edX, Coursera, Udacity, Udemy, and NovoEd have yet to figure out a financially viable model.  At the current time, most MOOCs are free (or at nominal fees) to the students.  Hence, one of our research questions in this paper is how would MOOCs generate sustainable revenue in a few years?  Our second research question deals with how MOOC providers plan to facilitate learning and assessments (even with state-of-the-art technologies) for the thousands or tens of thousands of students per course.  If partnerships with universities or colleges would be an economically feasible and manageable solution, then how would MOOC providers’ business model change strategically?  We discussed a number of financial models on monetizing MOOC, and strategies for MOOC organizations to make MOOC more mainstream and accepted by academe and prospective employers. 

References

Anders, George (2012). Are They Learning or Cheating? Online Teaching's Dilemmas. Forbes, http://www.forbes.com/sites/georgeanders/2012/08/16/are-they-learning-or-cheating-online-teachings-dilemma/

Bersin, Josh. (2013). The MOOC Marketplace Takes Off. Forbes. http://www.forbes.com/sites/joshbersin/2013/11/30/the-mooc-marketplace-takes-off/

Cusumano, Michael A. (2013). Are the Costs of Free Too High in Online Education. Communications of the ACM, 56(4), 26–29.

Dellarocas, Chrysanthos, and Alstyne, Marshall V. (2013). Money Models for MOOCs. Communications of the ACM, 56(8), 25–28, http://en.wikipedia.org/wiki/List_of_learning_management_systems.

Fowler, Geoffrey A. (2013). An Early Report Card on Massive Open Online Courses. The Wall Street Journal. http://online.wsj.com/news/articles/SB10001424052702303759604579093400834738972

Guthrie, Doug, (2012). Jump Off the Coursera Bandwagon. The Chronicle of Higher Education. http://chronicle.com/article/Jump-Off-the-Coursera/136307/

Kolowich, Steve. (2012). How Will MOOCs Make Money. Inside Higher Ed. http://www.insidehighered.com/news/2012/06/11/experts-speculate-possible-business-models-mooc-providers

Martin, Fred G. (2012). Will Massive Open Online Courses Change How We Teach?. Communications of the ACM, 55(8), 26–28

New, Jake. (2013). New MOOC Provider Says It Fosters Peer Interaction. The Chronicle of Higher Education. http://chronicle.com/blogs/wiredcampus/new-mooc provider-says-it-fosters-peer-interaction/43381

Pappano, Laura. (2012). The Year of the MOOC. The New York Times. http://www.nytimes.com/2012/11/04/education/edlife/massive-open-online-courses-are-multiplying-at-a-rapid-pace.html

Qureshi, M. I., Bhatti, M. N., Rasli, A. M., Yasir, M., & Zaman, K. (2014). The Delphi Method for Internationalization of Higher Education in Pakistan: Integrating Theory of Constraints and Quality Function Deployment.Mediterranean. Journal of Social Sciences, 5(20), 2702.

Qureshi, M. I., Janjua, S. Y., Zaman, K., Lodhi, M. S., & Tariq, Y. B. (2014). Internationalization of higher education institutions: implementation of DMAIC cycle. Scientometrics, 98(3), 2295–2310.

Ripley, Amanda. (2012). College is Dead. Long Live College! Time. http://nation.time.com/2012/10/18/college-is-dead-long-live-college/

Scorton, David, and Altschuler, Glenn, (2013), MOOCs: A College Education Online? Forbes. http://www.forbes.com/sites/collegeprose/2013/01/28/moocs-a-college-education-online/

Singh, Anil, Mangalaraj, George, and Taneja, Aakash. (2010). Bolstering Teaching through Online Tools. Journal of Information Systems Education, 21(3), 299–311.

The NMC Horizon Report: (2013) Higher Education Edition. New Media Consortium and EDUCAUSE. http://www.nmc.org/pdf/2013-horizon-report-HE.pdf

Waldrop and Mitchell. (2013). Massive Open Online Courses, aka MOOCs, Transform Higher Education and Science. Scientific American / Nature Magazine. http://www.scientificamerican.com/article/massive-open-online-courses-transform-higher-education-and-science/

Young, Jeffrey R. (2013). Coursera Announces Details for Selling Certificates and Verifying Identities. The Chronicle of Higher Education. http://chronicle.com/blogs/wiredcampus/coursera-announces-details-for-selling-certificates-and-verifying-identities/41519

Downloads

Published

2015-04-26

How to Cite

Ong, B. S., & Grigoryan, A. (2015). Technological Innovations in Learning: A Focus on MOOC. Sains Humanika, 5(2). https://doi.org/10.11113/sh.v5n2.634