Exploring Private College Lecturers’ Intentions and Strategies in using Generative AI Tools: A Case Study
DOI:
https://doi.org/10.11113/sh.v18n3.2330Keywords:
Generative AI; Lecturers’ Intentions; Strategies; Technology Acceptance ModelAbstract
In line with the rapid development of technology, lecturers in higher education institutions are expected to use technological tools such as Artificial Intelligence (AI) to enhance their teaching strategies and work productivity. This qualitative case study aimed to identify lecturers’ perceptions on the usefulness and ease of use of generative AI tools for their academic work. Moreover, their long-term intention and strategies in relation to the usage of those tools were also investigated. Technology Acceptance Model (TAM) was applied in this study. The participants of this research study were three lecturers from a private college in Johor Bahru. They provided their responses individually in semi-structured interviews. The data was then transcribed and analysed with thematic analysis method. All the participants stated that generative AI tools were generally useful and easy to use. However, one of them explained that the tools may be more challenging to use for more complex usage. The three lecturers also expressed their intention to use the tools in the long term, and they provided some effective strategies in obtaining relevant AI output to complete their tasks. However, some participants explained that overdependency on the generative AI tools may become a concerning issue among lecturers. It is hoped that these research findings will be useful to educators and management in the higher education setting. Continuous professional development in relation to the usage of generative AI tools may be planned for equipping lecturers with skills to maximise the benefits of using those tools in the higher education field.
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