Influence of Online Shopping Behavior Factors on E-Satisfaction of Customer

Authors

  • Houshang Mobarakabadi Department of Accounting and Management, Hmedan Branch, Islamic Azad University, Hamedan, Iran
  • Meisam Karami Faculty of Management, 81310 UTM Johor Bahru, Johor, Malaysia
  • Shaghayegh Maleki Far Faculty of Management, 81310 UTM Johor Bahru, Johor, Malaysia
  • Khodadad Yarkarami Faculty of Agricultural Technology & Natural Resources, University of Allama Mohaghegh

DOI:

https://doi.org/10.11113/sh.v64n3.60

Keywords:

Malaysia, e-satisfaction of customer, online shopping

Abstract

This research has recommended a conceptual framework for considering the online buying behavior factors which they are namely privacy, trust, perceived value and the firm reputation that they have an impact on the electronic satisfaction of customers. To test the conceptual framework, SPSS has been used to analyze the data collected from 146 online buyer customers in Malaysia. The results of the study indicate online buying behavior factors which they are namely privacy, trust, perceived value and the firm reputation are significantly and positively related to e-satisfaction of the customer. Moreover, according to the demographic characteristics it can be guidance for the online business firms or organization to identify the problems to take actions to attract more online shopping consumers in Malaysia.

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Published

2013-08-15

Issue

Vol. 64 No. 3 (2013): Special Edition

Section

Articles

License

Copyright of articles that appear in Sains Humanika belongs exclusively to Penerbit Universiti Teknologi Malaysia (Penerbit UTM Press). This copyright covers the rights to reproduce the article, including reprints, electronic reproductions or any other reproductions of similar nature.

How to Cite

Influence of Online Shopping Behavior Factors on E-Satisfaction of Customer. (2013). Sains Humanika, 64(3). https://doi.org/10.11113/sh.v64n3.60