Keberkesanan Permainan Persuasif Grafik Terhadap Perubahan Sikap Pemilihan Makanan Sihat Dalam Kalangan Murid-murid Tahun Dua

Authors

  • Norlia Mat Esa Educational Technology Department, Teachers Education Institute Ipoh Campus, 31150 Hulu Kinta, Perak, Malaysia
  • Ramlah Mailok Faculty of Art, Computing & Creative Industry, UPSI, 35900, Tanjong Malim, Perak, Malaysia
  • Maizatul Hayati Mohamad Yatim Faculty of Art, Computing & Creative Industry, UPSI, 35900, Tanjong Malim, Perak, Malaysia

DOI:

https://doi.org/10.11113/sh.v9n3.932

Keywords:

Persuasive technology, persuasive game, graphic, attitude, healthy diet

Abstract

This study aims to determine the effectiveness of persuasive graphic game as compared to game without persuasive graphic on the attitude change on selection of healthy foods among year two students.  This study is a quasi-experimental with pre and post test for the non-equivalent group. The study sample comprised of 62 students consisting of 32 students in treatment group and 30 students in the control group. Analysing the data set using Analysis of Covariance (ANCOVA), the results indicate that the adjusted mean (79.90) of the persuasive graphic game is statistically significantly higher (F(1,57) = 16.63, p < .001) than the adjusted mean (73.70) of the non-persuasive graphic game. The obtained effect size (ES = +0.83), which is equivalent to approximately four fifth of a standard deviation, denotes the educational significance, favouring the persuasive graphic game group.

 
 

 

Author Biographies

Norlia Mat Esa, Educational Technology Department, Teachers Education Institute Ipoh Campus, 31150 Hulu Kinta, Perak, Malaysia

Jabatan Teknologi Pendidikan, IPG Kampus Ipoh.

Ramlah Mailok, Faculty of Art, Computing & Creative Industry, UPSI, 35900, Tanjong Malim, Perak, Malaysia

Fakulti Seni, Komputeran dan Industri Kreatif

Maizatul Hayati Mohamad Yatim, Faculty of Art, Computing & Creative Industry, UPSI, 35900, Tanjong Malim, Perak, Malaysia

Fakulti Seni, Komputeran dan Industri Kreatif

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Published

2017-06-21

How to Cite

Esa, N. M., Mailok, R., & Mohamad Yatim, M. H. (2017). Keberkesanan Permainan Persuasif Grafik Terhadap Perubahan Sikap Pemilihan Makanan Sihat Dalam Kalangan Murid-murid Tahun Dua. Sains Humanika, 9(3). https://doi.org/10.11113/sh.v9n3.932

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