Pengaruh Budaya dan Lokasi Terhadap Persepsi dan Penggunaan Telefon Bimbit di Tempat-Tempat Awam: Satu Analisis Perbandingan Antara Beberapa Negara

Authors

  • Siti Harnani Amir Hushin School of Communication, Universiti Sains Malaysia, 11800 Penang
  • Hasrina Mustafa School of Communication, Universiti Sains Malaysia, 11800 USM, Penang
  • Bahiyah Omar School of Communication, Universiti Sains Malaysia, 11800 USM, Penang

DOI:

https://doi.org/10.11113/sh.v10n1.687

Keywords:

Social Interaction Theory, mobile phone, multi-focused gathering, fully focused gathering

Abstract

This study aims to compare the level of perception of using mobile phones at public places among users of four different countries; Malaysia, Indonesia, China and Iran from the perspective of Social Interaction Theory. A survey was conducted on 100 university students from each country that makes up a sample of 400 respondents.  The findings of the study show 1) a significant difference in the perception of mobile phone and SMS usage in public places among respondents from different countries. Unlike Malaysian, Indonesian and Chinese respondents, the results of the study show that Iranian respondents are not too disturbed by the usage of mobile phones at public places. 2) The study also finds that Malaysian and Indonesian respondents seldom use mobile phone in public places, and that Chinese respondents often use mobile phone in public transport (i.e: bus). Meanwhile, Iranian respondents use mobile phone the most in four identified places – the supermarket, bus, pedestrian walkway and restaurant. 3) Most of the respondents in each category, however, prefer to use mobile phone – for making calls and SMS – in multi focused gathering compared to fully focused ones. The study concludes that cultural and geographical factors exert significant influence on the usage and perception of using mobile phone at public places. 

Author Biography

Hasrina Mustafa, School of Communication, Universiti Sains Malaysia, 11800 USM, Penang

Dr. Hasrina Mustafa is a  senior lecturer at the School of Communication, USM. Her research area is in the field of computer-mediated communication and social marketing. Dr. Bahiyah Omar is a senior lecturer at the School of Communication, USM. Her research interest is in the field of new media and journalism.  Siti Harnani Amir Hushin was a Master's student at the School of Communication, USM

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Published

2017-12-18

How to Cite

Amir Hushin, S. H., Mustafa, H., & Omar, B. (2017). Pengaruh Budaya dan Lokasi Terhadap Persepsi dan Penggunaan Telefon Bimbit di Tempat-Tempat Awam: Satu Analisis Perbandingan Antara Beberapa Negara. Sains Humanika, 10(1). https://doi.org/10.11113/sh.v10n1.687

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